MADISON, Wis. – Heading into the new year, the Princeton Club is celebrating a post-COVID-19 comeback that’s been even bigger than leadership anticipated.
Princeton Club president Andy Haugen said they’ve done more workouts as a company in 2022 than they have in any other year over their 35 years in the business.
“This past year has been incredible just because we’ve seen such a return for so many people exercising,” Haugen said. “The sheer size of people working out has been fantastic.”
He said while he always knew they would return in full force, he didn’t expect it to happen as quickly as it did. One thing that’s changed in the past few years is the array of people exercising at the gym, from 18-year-old athletes to 90-year-olds working on their mobility. Haugen said in a way they have the pandemic to thank for the new business.
“That put so much focus on people’s health,” he said. “It brought it back to ‘What can I do?’ What steps can I take to actually improve my overall well-being?’”
They’re also seeing more people take advantage of trainers both in groups and one-on-ones, so Haugen said they’ve invested a lot into those programs and just giving people different ways to exercise.
As for the newer gyms opening up in Madison, Princeton Club’s would-be competition; Hauge said he’s not surprised they’re looking to Madison to set up shop.
“Madison is a great city, it’s been known as one of the healthiest cities in the country,” he said. “I think it’s incredible for the industry as a whole because it just shows that amount of growth that is happening that people understand how important exercise is for the day-to-day life.”
Princeton Club’s focus this year to inspire as many people as possible to get healthy and active is togetherness. The theme is “Together: we’re stronger, we thrive, we can inspire, and we can.”
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